职位描述：
Description Marketing(MKT)HSBarketingexiststodrivetop-linerevenuegrowthforourGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,brandstrength,customerinsightsandcreativepassiontoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployed.We are currently seeking an experienced professional to join our team.In this role, you will:TheroleoftheGlobalMarketingFunctionis"Todrivetop-linerevenuegrowthfortheGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,thebrand'sstrengthandcustomerinsightstoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployedandhelppositionthefirmtobecometheworld'sleadinginternationalbank."Thefunctionseeksto-Drivesustainablerevenuegrowthinourtargetmarkets-Identifymarketplaceopportunitiesandunlockcustomerinsightstogeneratecompetitiveadvantage-Fullyleveragethebrand'sstrengthandreputation,astheGroup'smostpreciousintangibleasset-Deliveraprofessional,effectiveandresponsiveMarketingfunctionatoptimalcost.AsSeniorCreditCardPropositionMarketingManagerthisrolewill:-DevelopCreditCardmarketingstrategiestoensurethatkeybusinesspropositionsandinitiativesarepromotedandcommunicated(includingbothabovethelinecommunicationaswellasbelowtheline)tothetargetaudienceinthemosteffectiveandefficientmanner(includingbothdigital/onlineaswellasnon-digital/offline)-LeadteamtodevelopmarketingprogrammesandinitiativesforspecificsegmentstosupportgrowthandprofitabilityoftheHBCNCreditCardbusiness-ContributetoestablishHSBCastheleadingandpreferredcreditcardinChina-Coachtheteamtoimplementsegmentinitiativeswhichcontributetosustaining&growingbrandpreferenceandbrandhealthscoreswithcustomerrecommendations-MaintainHSBCinternalcontrolstandards,implementandobserveGroupCompliancePolicyandmaintainawarenessofoperationalriskandminimizethelikelihoodofitoccurring.Qualifications To be successful in the role, you should meet the following requirements:BachelorabovedegreeMorethan10yearsofbroadbasedbusinessexperience,ideallywithinalargebluechipFinancialServicesbrandStrongplanning,analytical,communications,decision-making,lateralthinking,influencing,interpersonalandprojectmanagementskillsandabilitytocommunicateandcollaboratewithmultipleteamsinmultiplelocationsAbilitytoworkinateam-orientedenvironmentandeffectivelyinfluenceandcommunicateacrossvariousbusinesslinesatseniorlevelswithintheorganization.ProfessionallevelmandarinandEnglishoralandwrittenskillthatsupportefficientcommunicationandcrossfunction/locationinfluence.Provenabilitytoworkonmulti-functionprojectsdemonstratingexcellentrelationshipbuildingskillsExperienceofprojectmanagementdrivingforgreatervaluethroughthesmartapplicationofresourceProvenabilitytobeaself-starterwithenergyanddriveinachallenginganddynamicenvironmentAbilitytothinkinnovatively,shapingandcommunicatingnewconceptsWorkindependently,bothatastrategicalandtacticallevelHighlevelofpersonalintegrityandvaluesinlinewithbusinesscorevaluesYou’ll achieve more when you join HSBC.www.hsbc.com.cn/careersHSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinandinclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.HSBCAXS/AS/*IssuedbyHSBCBank(China)CompanyLimited 举报